Arts at Michigan
Identity and Marketing
Arts at Michigan provides many opportunities for funding student groups, arts initiatives and faculty projects. If you've been funded by us, please feel free to utilize our logo on your marketing and distribution material.
Have you received a Student Mini-Grant or Course Connections award from Arts at Michigan? If so, then you are required to include the Arts at Michigan logo in any printed or web material (flyers, posters, programs, websites, etc.) associated with your funded event or activity.
Logos
Our logo should be used with care. It is necesary to use enough empty space around the logo (usually .2 inches) and to never alter the logo in any way. The logo must either be full black, or full white (if used on a dark-colored background). We offer the logo as a vector .eps file on white and on black backgrounds; and the logo as a 300 dpi .jpeg on white and on black backgrounds.
Use of the Name
If you would prefer not to use a logo, please refer to us as "Arts at Michigan." You do not need to use "the" before "Arts at Michigan."
For internet use, please use this in your html code: <a href="http://www.arts.umich.edu">Arts at Michigan</a>
Marketing Statements
One-liner
Connecting you to the arts.
Positioning Statement
Arts at Michigan programs actively engage undergraduate students in the arts as a meaningful way to build connections between academic and co-curricular experiences and enhance student life overall. Arts at Michigan fosters creative learning, multi-disciplinary approaches and global perspectives by providing the resources students, faculty and staff need to utilize the arts as tools for learning.
Mission Statement
Arts at Michigan exists to integrate arts and culture into the undergraduate experience at the University of Michigan by increasing student access to the arts, serving as an informational resource, supporting students' creative talent and arts initiatives, and promoting arts as a tool for learning.
Marketing Copy for use on student-oriented pages
Arts at Michigan is the gateway to arts and cultural opportunities at the University of Michigan for undergraduate students. Arts at Michigan offers a weekly email newsletter of arts and cultural events on campus and in the Ann Arbor community, provides transportation to arts and cultural activities throughout the area through the Culture Bus, and works in partnership with UMS to provide discounted ticket opportunities for students, including the popular Arts Adventure Performing Arts Series. Visit www.arts.umich.edu for the latest on events, auditions, contests, funding for arts initiatives, work and volunteer opportunities, arts courses, and much more!
